THE IMPORTANCE OF INVESTING IN YOUR WEBSITE
One of the questions that we get most often is, “Do I need to invest in my website?” Our answer to this question will always be “yes!” Creating a website that tells a consumer who you are, what you do, and what you have to offer is the first step in the website design process, but it will never stop there. According to numerous prior research, 70% of consumers claim that their preferred method for finding information is going online first and foremost. Any website design company can develop an awesome website for you; however, it doesn’t matter how awesome your website is if they aren’t finding you online!
HOW CAN YOU BE FOUND?
Making the most of your website is the basis of Search Engine Optimization (SEO) and Pay-per-Click Advertising. By utilizing the right SEO tactics, your website can be the leader of the pack thereby allowing consumers to see your site first when searched in Google, Yahoo Bing, etc. To get this accomplished, there are two ways of going about it for SEO:
1 – ON-PAGE SEO
On-page SEO refers to your website’s content, which includes content, images, videos, and more. Through this content, keywords are appropriately utilized to increase the ranking of your website in search engines. Keywords are the words and phrases that Internet users type into the search engine to find the websites that match what they are looking for. Once the keywords are in place, meta tags can be created. A meta tag is in the Hypertext Markup Language (HTML) that describes some aspect of the contents of your website. The information that you provide in a meta tag is used by search engines to point to your page so that when someone is searching for the relevant keyword, your website is more likely to show up.
2 – OFF-PAGE SEO
Off-page SEO refers to all the things that you can do directly off your website to help you rank higher on search engines results, which includes Social media accounts like Facebook, LinkedIn, and Twitter. Keywords create meta tags and meta tags are the hidden within HTML optimizing your website allowing it to show up first.
ONE THING WE HERE FROM OUR CLIENTS: IT’S ALL SO CONFUSING!
It is, and it isn’t, but that’s why an Internet Marketing Company should be essential part of your annual marketing plan. It is our job to be on top of the Internet arena by maintaining your website and making sure that it is always on the cutting edge thereby allowing your website to have the highest visibility: if your website isn’t showing up in Google searches, you are losing business. Based on our own research and prior research of other companies, you have less than five seconds to make an impact on your customers through your website. If your website doesn’t make a meaningful impact immediately, you will lose customers.
READY TO FIND OUT HOW WE CAN WORK TOGETHER?
Contact us today at 312-778-6295 or by email by firstname.lastname@example.org to discuss your needs! We are focused on working with our customers one-on-one to make sure you are getting the most, AND APPROPRIATE, traffic possible to your website. Follow Phuel Strategies on Facebook to stay up-to-date on our most recent news.