How Can You Tell It’s Time to ReDesign Your Website?

How Can You Tell It's Time to ReDesign Your WebsiteHave you heard the words “our website needs to be redesigned,” or worst yet, “we’re losing customers because of our website”? If so, it’s most likely time to have a discussion about redesigning your website!  But first, you need to make sure a redesign is actually going to boost revenue and help you reach your business’s goals: not just waste time on making a new fancy website.

So, how can you tell it’s time to redesign your website?

A Forrester Research report reveals that websites with better user experience could result in a 400 percent increase in conversion rate. Also, a Nielsen Norman Group survey found that spending just 10 percent of your project development budget on usability should increase your website’s conversion rate by 83 percent.

So how do you know when to redesign your organization’s website to reap these performance benefits? The answer will be different for every company, but there are some clear signs that an outdated site is causing you to lose out on potential leads and revenue. Take a look at these signs that it’s time for a website redesign.

Outdated User Experience

Not only does user experience affect your search engine ranking, it also impacts your lead generation and conversion rates. Basically, if your website isn’t user friendly, you’re losing money!

Your website is normally the first touchpoint a potential customer has with your organization.  Clearly a website redesign is more than just making things look pretty. Small design problems and technical glitches can add up to a poor user experience that hinders your website’s performance goals. A website redesign can take care of problems like ineffective navigation menus, mobile responsiveness, and unclear calls to action.

Your Site’s Too Slow

Site speed matters more to your performance metrics than most people actually realize. A one-second delay in load time can result in a seven percent decrease in conversions, and 47 percent of customers expect a website to load in two seconds or less, according to Hubspot. If visitors are dissatisfied with any part of their experience on your site, they’re most likely not going to return. However, a site that generates $100,000 per day would see a $7,000 daily increase in revenue if their site speed increased by a single second!

Older websites are often subject to performance issues that can cause less-than-optimal load times. If your website hasn’t seen an overhaul in five years, it may be running slower than it should. There are many tools to help you evaluate your website speed. Check out Google’s free mobile speed test to see how your website shapes up with load times.

A website redesign will improve your load time at first, but maintaining optimized site performance isn’t a one time thing. Choosing the right redesign process will use your website data to make continuous improvements, which will allow your organization to stay ahead with generating visitor conversions.

Your Site Doesn’t Rank Well in Search Engines

Search engine performance has a direct impact on your website traffic and, likewise, on your lead generation and revenue potential. Simply put, websites ranking on the first or second page of Google results will always have higher traffic than those websites ranking on the third and fourth pages: there’s no way around it. Seventy-one percent of B2B researchers begin their research with a generic search, according to Google. If your company isn’t showing up on the first page of search engine results, you’re losing out on traffic: no easier way of putting it than that!  After all, the first five results on Google earn 67.6 percent of all clicks and websites appearing on pages two and three may as well not bother—they receive less than 6 percent of clicks, collectively.  Think of the last time you went to the second page of Google!

Your website’s performance and design directly impact your search engine rankings. On-page SEO factors, user experience, and site speed all influence how Google ranks your site. Outdated sites frequently face issues like lack of mobile responsiveness, clunky HTML code, images that aren’t optimized, broken links, and slow site speed. If you’re not ranking in search engines, a website redesign that fixes these problems can help your website getting ranked again by Google.

Staying on top of SEO best practices isn’t a one time thing. Algorithms are constantly changing by search engines to give searchers the best answer to their questions. Continuously evaluating and improving your website through the right process will help you never slip from search rankings and lose out on valuable traffic.

When It’s Time for a Redesign

First stop, just simply talk about website redesign.  Despite what it may seem, redesigns aren’t just about having a trendier website than your competition. Trendy doesn’t allows mean better!  You have to have the right components to make sure that you’re using your website as an effective marketing tool!

There are plenty of valid reasons to redesign your site that will boost your site’s performance and increase traffic to your business’s “doorstep.”  No matter what reason you have for a website redesign, the right website redesign can help you make the most of your website by continuously using real-time data to improve performance. With continuous improvement driven by data, you’ll never have to answer the question “How Can You Tell It’s Time to ReDesign Your Website?” again!