I Have a Landing Page! YAY! What Next?
Learn How to Improve the Performance of Landing Pages!
It arguably the highest-value web page in your marketing strategy! But, the crucial destination is, of course, how to improve the performance of landing pages! Ideally, it’s the most targeted page in the bunch. The place that thrusts web traffic to key points of interest for your business, like product pages or offers. Essentially, exactly where you want your customers to go for targeted marketing campaigns. Consequently, the landing page now ranks among the world’s premier lead-generators and is a vital part to your email marketing campaigns.
With so much riding on the landing page, stellar performance is a must. Through trial and error, savvy brand marketers have discovered many reliable performance boosters. When skillfully implemented, they have generated consistently impressive results.
#1 – Headline or Tagline – How to Improve the Performance of Landing Pages
One standout performance booster is one of the most ubiquitous element is the headline or tagline that will capture your audience to continue scrolling down on your computer. Whether the landing page goal is acquiring information or spurring a transaction, visitors must know exactly what you’re about. The tagline does this with streamlined precision when properly generated.
#2 – Call to Action – How to Improve the Performance of Landing Pages
On the opposite end of landing page is the universally-acclaimed ‘call to action’. The call to action is the final shot in getting your customers to purchase your services. But it’s not a standalone tool – this much align with and reinforce the tagline, each a messaging mirror of the other. Any misalignment creates a jarring disconnect between message and user.
#3 – Remove Distractions – How to Improve the Performance of Landing Pages
Removing distractions also boosts landing page performance – which individuals can get easily distracted this days. Among distractions, the navigation bar is king. While the bar facilitates standard web page success, it muddies mercilessly any landing page it occupies. Its damage potential is enormous, with a built-in capacity to deflect visitors away from the landing page in microseconds.
Navigation bar removal is a worthwhile and necessary preventative measure – since many users may be distracted to going to other pages instead of staying on the landing page. Straying users seldom return – and therefore seldom do what is hoped. Don’t give them an open invitation to exit. Nix the navigation bar.
#4 – Less is More – How to Improve the Performance of Landing Pages
Finally, the ‘more is merrier’ concept fizzles miserably on the landing page. Therefore, the wise brand marketer will take every possible step to declutter the landing page – these days, less is more! Take a look at Apple’s website is and see who clean and how much white space is present. Overstuffed landing pages confuse and frustrate – the best way to build a big brick wall between user and content. Choose the simple interface. This wisdom applies to image count as well as text. One image is gold; more is mush.