Visitors from normal SEO tactics are very valuable, but by no means are the only type of valuable visitors out there. Focusing on PPC advertising, especially when combined with organic efforts, is one way to quickly drive traffic to your website. Here’s how it works:
As its name implies, you pay the advertising platform (such as Google or Bing) a small fee every time that a customer clicks on the ad. Usually, these ads are found at the top and bottom of search engine result pages. You can set a budget, timeframes, locations and other factors for your PPC ad, so that it will focus on generating the most ROI. PPC ads work because they allow you to advertise your business to relevant customers and narrow down who actually sees your ad, significantly improving the chances that a customer will choose to click on the ad and visit your site.